AI Content Strategist/ Content Writer (GEO Focus)

AI Content Strategist / Content Writer (GEO Focus)

Location: San Antonio, TX (Remote)
Pay Rate: $55/hr

Position Overview

We are seeking an experienced AI Content Strategist / Content Writer to support a Digital Claims organization. This role will focus on developing and optimizing content for both traditional search and emerging AI-powered search experiences. The ideal candidate will have a strong background in customer-facing content creation, strategic content planning, and Generative Engine Optimization (GEO) to ensure content is discoverable, understandable, and surfaced by AI search engines and conversational AI platforms.

Key Responsibilities

• Develop, write, edit, and optimize content for digital claims experiences, public websites, communication templates, and customer-facing journeys.

• Assess and implement AI Content Strategy and GEO opportunities across digital content.

• Create recommendations and strategic roadmaps to improve content visibility and performance in AI-driven search environments.

• Collaborate with business stakeholders to gather requirements and develop content strategies.

• Produce clear, concise, and user-centered content that supports customer needs throughout the claims process.

• Review, edit, and rewrite content as needed to maintain quality, consistency, and brand voice.

• Manage multiple projects simultaneously while meeting tight deadlines.

• Adapt language, tone, and messaging based on audience, channel, and business objectives.

• Monitor industry trends related to AI search, content discovery, and digital customer experiences.

Required Qualifications

• 5+ years of professional content writing, content strategy, digital content, or related experience.

• Experience optimizing content for AI-powered search engines, conversational AI platforms, and Generative Engine Optimization (GEO).

• Strong strategic planning, critical thinking, and analytical skills.

• Exceptional written and verbal communication skills.

• Experience creating customer-facing content and digital experiences.

• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Property & Casualty (P&C) insurance experience.

• Claims industry experience.

• Experience writing content for digital customer experiences, self-service platforms, or customer portals.

• Familiarity with UX writing and content design principles.

Required Tools & Technology

• Figma

• Microsoft PowerPoint

• Microsoft Word

Daily Activities

• Develop and update content supporting digital claims experiences.

• Create GEO recommendations and strategic content roadmaps.

• Collaborate with stakeholders on content requirements and priorities.

• Optimize content for both traditional and AI-driven search experiences.

• Review and refine content to improve customer understanding and engagement.

Soft Skills

• Curiosity and continuous learning mindset

• Creativity and storytelling ability

• Strategic thinking

• Strong collaboration skills

• Ability to adapt writing style and tone for different audiences

Additional Information

• Remote position

• Contract opportunity

• Equipment provided by supplier