Strategic Staffing Solutions
Location: Remote
Pay: $64-$66/hr W2 ONLY
Job Summary: We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division. This role is critical in supporting our public website team by providing in-depth analytics, driving data-driven decision-making, and ensuring that the website achieves performance goals while delivering an exceptional user experience.
Key Responsibilities:
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Analytics Support for the Public Website:
- Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
- Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
- Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
- Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.
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Support for the Digital Team:
- Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
- Analyze data from various channels to assess campaign effectiveness and recommend optimizations.
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Technical Expertise:
- Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
- Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
- Query and merge Adobe Clickstream data with Tableau for analysis and reporting.
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Collaboration and Communication:
- Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
- Communicate complex data insights clearly and effectively to non-technical stakeholders.
Qualifications:
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Experience:
- Hands-on experience with website analytics in a high-traffic, customer-facing environment.
- Experience working with cross-functional teams including developers, marketers, and product owners.
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Technical Skills:
- Proficient in SQL and Python for querying and analyzing large datasets.
- Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
- Experience with Tableau and MS Excel for data visualization and reporting.
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Industry Knowledge:
- Familiarity with financial services, particularly in home loans and mortgage products.
- Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.
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Attributes:
- Strong analytical and problem-solving skills with high attention to detail.
- Excellent communication skills, capable of translating technical information for non-technical stakeholders.
- Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.
Job ID: JOB-237884
Publish Date: 13 Sep 2024
Tagged as: Website Analytics Specialist
- Date Posted:
- Expiration date: November 3, 2024
- Location: Remote